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1. Case | HBS Case Collection | January 2016 (Revised March 2016)

   HNA Group: Global Excellence with Chinese Characteristics

   William C. Kirby, F. Warren McFarlan and Joycelyn W. Eby

   By 2015, the HNA Group had grown from its roots as Hainan Airlines, a small airline founded in 1993 into a global conglomerate that ranked #464 in the Global 500. Much of this success it had achieved by cross-industry expansion within China, but since 2008, it had increasingly looked to expand globally. The HNA Group in general and Hainan Airlines in particular were recognized for their quality of service within China. However, this high reputation had yet to be translated across borders. Would HNA Group be able to bring its unique characteristics that made it successful within China to bear on the global marketplace?

   Keywords: China; aviation and aerospace; airline industry; airlines; globalization; corporate culture; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Markets and Industries; Growth and Development; Air Transportation; Air Transportation Industry; China;

   Citation:

   Kirby, William C., F. Warren McFarlan, and Joycelyn W. Eby. "HNA Group: Global Excellence with Chinese Characteristics." Harvard Business School Case 316-013, January 2016. (Revised March 2016.)  View Details

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2. Teaching Note | HBS Case Collection | April 2016

   HNA Group: Global Excellence with Chinese Characteristics

   William C. Kirby and Joycelyn W. Eby

   This teaching note is designed to support the teaching of HBS case number 316-013, "HNA Group: Global Excellence with Chinese Characteristics."

   Keywords: globalization; corporate culture; airline industry; China; cross-cultural adaptation; Air Transportation; Business Conglomerates; Globalization; Corporate Social Responsibility and Impact; Air Transportation Industry; China;

   Citation:

   Kirby, William C., and Joycelyn W. Eby. "HNA Group: Global Excellence with Chinese Characteristics." Harvard Business School Teaching Note 316-157, April 2016.  View Details

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3. Supplement | HBS Case Collection | February 2018 (Revised February 2018)

   HNA Group: Global Excellence with Chinese Characteristics (B)

   William C. Kirby and Yuanzhuo Wang

   This case provides a brief overview of the success and challenges of the HNA Group between 2015 and late 2017 when it grew rapidly through global acquisitions to become 170 on the 2017 Fortune 500 list. A firm that had begun as a provincial airline in China was now a giant global conglomerate and suddenly the subject of much scrutiny in the international press. How would HNA handle the legal and political queries regarding its governance and finances in an era of increasing scrutiny of big businesses? How would changing Chinese government policies regarding Chinese investments overseas affect the firm?

   Keywords: internationalization; scrutiny; acquisition; Growth; China; philanthropy; one belt one road; corporate governance; Globalized Markets and Industries; Growth and Development; Acquisition; Corporate Governance; Air Transportation Industry; Financial Services Industry; Tourism Industry; China; United States; Europe; Asia; South America; Southeast Asia;

   Citation:

   Kirby, William C., and Yuanzhuo Wang. "HNA Group: Global Excellence with Chinese Characteristics (B)." Harvard Business School Supplement 318-090, February 2018. (Revised February 2018.)  View Details

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