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  • January 2016 (Revised March 2016)
  • Case
  • HBS Case Collection

HNA Group: Global Excellence with Chinese Characteristics

By: William C. Kirby, F. Warren McFarlan and Joycelyn W. Eby
  • Format:Print
  • | Language:English
  • | Pages:31
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Abstract

By 2015, the HNA Group had grown from its roots as Hainan Airlines, a small airline founded in 1993 into a global conglomerate that ranked #464 in the Global 500. Much of this success it had achieved by cross-industry expansion within China, but since 2008, it had increasingly looked to expand globally. The HNA Group in general and Hainan Airlines in particular were recognized for their quality of service within China. However, this high reputation had yet to be translated across borders. Would HNA Group be able to bring its unique characteristics that made it successful within China to bear on the global marketplace?

Keywords

China; Aviation And Aerospace; Airline Industry; Airlines; Globalization; Corporate Culture; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Markets and Industries; Growth and Development; Air Transportation; Air Transportation Industry; China

Citation

Kirby, William C., F. Warren McFarlan, and Joycelyn W. Eby. "HNA Group: Global Excellence with Chinese Characteristics." Harvard Business School Case 316-013, January 2016. (Revised March 2016.)
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About The Authors

William C. Kirby

General Management
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F. Warren McFarlan

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Related Work

    • January 2016 (Revised March 2016)
    • Faculty Research

    HNA Group: Global Excellence with Chinese Characteristics

    By: William C. Kirby, F. Warren McFarlan and Joycelyn W. Eby
    • April 2016
    • Faculty Research

    HNA Group: Global Excellence with Chinese Characteristics

    By: William C. Kirby and Joycelyn W. Eby
    • February 2018 (Revised February 2018)
    • Faculty Research

    HNA Group: Global Excellence with Chinese Characteristics (B)

    By: William C. Kirby and Yuanzhuo Wang
    • February 2021
    • Faculty Research

    HNA Group: Global Excellence with Chinese Characteristics (C)

    By: William C. Kirby, Billy Chan and John P. McHugh
Related Work
  • HNA Group: Global Excellence with Chinese Characteristics By: William C. Kirby, F. Warren McFarlan and Joycelyn W. Eby
  • HNA Group: Global Excellence with Chinese Characteristics By: William C. Kirby and Joycelyn W. Eby
  • HNA Group: Global Excellence with Chinese Characteristics (B) By: William C. Kirby and Yuanzhuo Wang
  • HNA Group: Global Excellence with Chinese Characteristics (C) By: William C. Kirby, Billy Chan and John P. McHugh
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