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  • February 2016 (Revised August 2016)
  • Case
  • HBS Case Collection

Chilli Beans: Peace, Love, and Sunglasses

By: José B. Alvarez, Robert Mackalski and Andrew Otazo
  • Format:Print
  • | Language:English
  • | Pages:39
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Abstract

This case illustrates how Chilli Beans became the most popular sunglasses retailer in Brazil and the issues it faced when expanding into the United States.

Keywords

Sunglasses; Brazil; Sao Paulo; Chilli Beans; Watches; Fast Fashion; Supply Chain; Retail; Franchise; International Expansion; Culture; Middle Class; Fashion; Corporate Entrepreneurship; Global Strategy; Customer Focus and Relationships; Customer Value and Value Chain; Design; Economic Growth; Economic Slowdown and Stagnation; Goods and Commodities; Leadership; Marketing; Operations; Apparel and Accessories Industry; Fashion Industry; Manufacturing Industry; Brazil; China

Citation

Alvarez, José B., Robert Mackalski, and Andrew Otazo. "Chilli Beans: Peace, Love, and Sunglasses." Harvard Business School Case 516-020, February 2016. (Revised August 2016.)
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About The Author

Jose B. Alvarez

Marketing
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Related Work

    • February 2016 (Revised August 2016)
    • Faculty Research

    Chilli Beans: Peace, Love, and Sunglasses

    By: José B. Alvarez, Robert Mackalski and Andrew Otazo
Related Work
  • Chilli Beans: Peace, Love, and Sunglasses By: José B. Alvarez, Robert Mackalski and Andrew Otazo
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