Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • December 2015
  • Case
  • HBS Case Collection

The Hain Celestial Group

By: David E. Bell, José B. Alvarez, James Weber and Mary Shelman
  • Format:Print
  • | Language:English
  • | Pages:30
ShareBar

Abstract

Hain Celestial manufactured natural and organic food and personal care products to be sold to retailers of these products. The company had grown successfully and profitably through acquisitions and organically for two decades. In late 2015, Hain faced challenges on several fronts. First, new consumers were interested in these products, and these consumers had characteristics different from those of historical consumers in the segment. Second, the natural and organic market segment had been growing faster than the conventional market overall and was expected to continue. This had caused large conventional manufacturers to enter this space, increasing the level of competition for Hain. Third, this segment growth was also attracting a wider range of retailers wanting to sell these products, and some of these retailers were introducing their own natural and organic brands.

Keywords

Agribusiness; Strategy; Marketing; Consumer Products Industry; United States

Citation

Bell, David E., José B. Alvarez, James Weber, and Mary Shelman. "The Hain Celestial Group." Harvard Business School Case 516-007, December 2015.
  • Educators
  • Purchase

About The Author

David E. Bell

Marketing
→More Publications

More from the Authors

    • January 2025
    • Faculty Research

    Moderna: Democratizing Artificial Intelligence

    By: Iavor I. Bojinov, Karim R. Lakhani, Annika Hildebrandt and James Weber
    • January 2025
    • Faculty Research

    A Tiger in the Tank: Exxon Sues Investors

    By: Clayton S. Rose, Sarah Sasso and James Weber
    • December 2024
    • Faculty Research

    Tropo Farms

    By: David E. Bell, Pippa Tubman Armerding, Namrata Arora and Natalie Kindred
More from the Authors
  • Moderna: Democratizing Artificial Intelligence By: Iavor I. Bojinov, Karim R. Lakhani, Annika Hildebrandt and James Weber
  • A Tiger in the Tank: Exxon Sues Investors By: Clayton S. Rose, Sarah Sasso and James Weber
  • Tropo Farms By: David E. Bell, Pippa Tubman Armerding, Namrata Arora and Natalie Kindred
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.