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  • December 2015
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The Hain Celestial Group

By: David E. Bell, José B. Alvarez, James Weber and Mary Shelman
  • Format:Print
  • | Language:English
  • | Pages:30
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Abstract

Hain Celestial manufactured natural and organic food and personal care products to be sold to retailers of these products. The company had grown successfully and profitably through acquisitions and organically for two decades. In late 2015, Hain faced challenges on several fronts. First, new consumers were interested in these products, and these consumers had characteristics different from those of historical consumers in the segment. Second, the natural and organic market segment had been growing faster than the conventional market overall and was expected to continue. This had caused large conventional manufacturers to enter this space, increasing the level of competition for Hain. Third, this segment growth was also attracting a wider range of retailers wanting to sell these products, and some of these retailers were introducing their own natural and organic brands.

Keywords

Agribusiness; Strategy; Marketing; Consumer Products Industry; United States

Citation

Bell, David E., José B. Alvarez, James Weber, and Mary Shelman. "The Hain Celestial Group." Harvard Business School Case 516-007, December 2015.
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About The Authors

David E. Bell

Marketing
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Jose B. Alvarez

Marketing
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More from the Authors
  • Applegate Farms By: Forest L. Reinhardt, Jose B. Alvarez and Natalie Kindred
  • Taylor Farms: Adding Value to Fresh Produce By: Forest L. Reinhardt, Jose B. Alvarez, Jenyfeer Martinez Buitrago and Pedro Levindo
  • The Magic of Marks & Spencer Food By: David E. Bell, Natalie Kindred and Damien McLoughlin
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