Publications
Publications
- January 2016 (Revised December 2016)
- HBS Case Collection
Airbus versus Boeing (A)
Abstract
Looks at the development of the competitive actions between Airbus and Boeing from 1992 to 2006. Begins with the question of whether Airbus and Boeing should collaborate on the development of a VLCT (Very Large Commercial Transport) or whether Airbus should develop their own. The case series moves through to the events thereafter of Airbus' decision to pursue the A380 and Boeing's decision relating to developing a stretch 747.
Keywords
Business Model; Decision Choices and Conditions; Competition; Cooperation; Strategy; Air Transportation Industry
Citation
Casadesus-Masanell, Ramon. "Airbus versus Boeing (A)." Harvard Business School Case 716-436, January 2016. (Revised December 2016.)