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  • August 5, 2015
  • Article
  • Harvard Business Review (website)

What Salespeople Need to Know About the New B2B Landscape

By: Frank V. Cespedes and Tiffani Bova
  • Format:Electronic
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Citation

Cespedes, Frank V., and Tiffani Bova. "What Salespeople Need to Know About the New B2B Landscape." Harvard Business Review (website) (August 5, 2015).
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About The Author

Frank V. Cespedes

Entrepreneurial Management
→More Publications

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More from the Authors
  • How Managers Can Build a Culture of Experimentation By: Frank V. Cespedes and Neil Hoyne
  • Avoid a One-Size-Fits-All Approach to Sales Coaching By: Frank V. Cespedes
  • Improving Sales Hiring By: Frank V. Cespedes
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