What Salespeople Need to Know About the New B2B Landscape

Frank V. Cespedes; Tiffani  Bova

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Article | Harvard Business Review (website) | August 5, 2015

What Salespeople Need to Know About the New B2B Landscape

by Frank V. Cespedes and Tiffani Bova

Format: Electronic

Citation:

Cespedes, Frank V., and Tiffani Bova. "What Salespeople Need to Know About the New B2B Landscape." Harvard Business Review (website) (August 5, 2015).

About the Author

Frank V. Cespedes

MBA Class of 1973 Senior Lecturer of Business Administration

Entrepreneurial Management

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What Salespeople Need to Know About the New B2B Landscape

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