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  • Article
  • Harvard Business Review (website)

How Local Context Shapes Digital Business Abroad

By: William R. Kerr
  • Format:Electronic
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Abstract

This article identifies how digital businesses need to be adapted to the local environment in which they are being applied. Core ideas include the development of strong barriers to entry, the types of network effects encountered, and the localization of business models. Examples include Rocket Internet, Hotel Tonight, Uber, and others.

Keywords

Business Model; Technology; Geographic Location; Market Entry and Exit; Adaptation; Entrepreneurship; Network Effects

Citation

Kerr, William R. "How Local Context Shapes Digital Business Abroad." Harvard Business Review (website) (June 24, 2015).

About The Author

William R. Kerr

Entrepreneurial Management
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