Publications
Publications
- Harvard Business Review (website)
How Local Context Shapes Digital Business Abroad
By: William R. Kerr
Abstract
This article identifies how digital businesses need to be adapted to the local environment in which they are being applied. Core ideas include the development of strong barriers to entry, the types of network effects encountered, and the localization of business models. Examples include Rocket Internet, Hotel Tonight, Uber, and others.
Keywords
Business Model; Information Technology; Geographic Location; Market Entry and Exit; Adaptation; Entrepreneurship; Network Effects
Citation
Kerr, William R. "How Local Context Shapes Digital Business Abroad." Harvard Business Review (website) (June 24, 2015).