How Local Context Shapes Digital Business Abroad

William R. Kerr

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Article | Harvard Business Review (website)

How Local Context Shapes Digital Business Abroad

by William R. Kerr

Abstract

This article identifies how digital businesses need to be adapted to the local environment in which they are being applied. Core ideas include the development of strong barriers to entry, the types of network effects encountered, and the localization of business models. Examples include Rocket Internet, Hotel Tonight, Uber, and others.

Keywords: Business Model; Technology; Geographic Location; Market Entry and Exit; Adaptation; Entrepreneurship; Network Effects;

Format: Electronic

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