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  • Management Decision

Corporate Brand Reputation and Brand Crisis Management

By: Stephen A. Greyser
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Citation

Greyser, Stephen A. "Corporate Brand Reputation and Brand Crisis Management." Management Decision 47, no. 4 (2009): 590–602.
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About The Author

Stephen A. Greyser

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  • Instructor's Note By: Stephen A. Greyser
  • Sport Business in the Classroom By: Stephen A. Greyser
  • MLS as a Sports Product—The Prominence of the World's Game in the U.S. By: Stephen A. Greyser and Kenneth Cortsen
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