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  • November 2015 (Revised October 2017)
  • Case
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Nestlé's Creating Shared Value Strategy

By: Michael E. Porter, Mark R. Kramer, Kerry Herman and Sarah McAra
  • Format:Print
  • | Language:English
  • | Pages:23
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Abstract

This case considers Nestlé’s creating shared value (CSV) strategy, which focused on the three categories of nutrition, water, and rural development. In the packaged food and beverage industry, pressure had mounted since the 1990s to improve supply chain sustainability and provide healthier, more natural foods, leading to consolidation and causing sales to decline in 2010. With 150 years' experience in the industry, Nestlé had transformed into a nutrition, health, and wellness company and made its CSV strategy explicit in the early 21st century. By 2014, Nestlé CEO Paul Bulcke considered how best to fully embed the company's CSV strategy and to communicate it to shareholders and external stakeholders.

Keywords

Shared Value; Health And Wellness; Nutrition; Health; Labor; Environmental Sustainability; Strategy; Operations; Food and Beverage Industry; Switzerland; Europe; Africa; Latin America; North America; Asia

Citation

Porter, Michael E., Mark R. Kramer, Kerry Herman, and Sarah McAra. "Nestlé's Creating Shared Value Strategy." Harvard Business School Case 716-422, November 2015. (Revised October 2017.)
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About The Author

Michael E. Porter

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Related Work

    • January 2019
    • Faculty Research

    Nestlé's Creating Shared Value Strategy

    By: Mark R. Kramer
    • November 2015 (Revised October 2017)
    • Faculty Research

    Nestlé's Creating Shared Value Strategy

    By: Michael E. Porter, Mark R. Kramer, Kerry Herman and Sarah McAra
Related Work
  • Nestlé's Creating Shared Value Strategy By: Mark R. Kramer
  • Nestlé's Creating Shared Value Strategy By: Michael E. Porter, Mark R. Kramer, Kerry Herman and Sarah McAra
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