Citation:
Greyser, Stephen A., Sascha L. Schmidt, and Florian Holzmayer. "The Bundesliga in the U.S." Harvard Business School Teaching Note 920-305, November 2019. View Details
Article California Management Review Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century |
Citation:
Balmer, John M.T., Helen Stuart, and Stephen A. Greyser. "Aligning Identity and Strategy: Corporate Branding at British Airways in the Late 20th Century." California Management Review 51, no. 3 (Spring 2009): 6–23.