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Accor: Strengthening the Brand with Digital Marketing

By: Jill Avery, Chekitan S. Dev and Peter O'Connor
  • Format:Print
  • | Language:English
  • | Pages:29
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Abstract

Teaching Note for Accor: Strengthening the Brand with Digital Marketing case

Keywords

Digital; Hospitality; Marketing; Marketing Channels; Marketing Strategy; Distribution Channels; Distribution; Travel Industry; France; Europe

Citation

Avery, Jill, Chekitan S. Dev, and Peter O'Connor. "Accor: Strengthening the Brand with Digital Marketing." Harvard Business School Teaching Note 316-103, January 2016.

About The Author

Jill J. Avery

Marketing
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