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  • November 2015 (Revised February 2016)
  • Case
  • HBS Case Collection

Lipman: Vertical Integration in Fresh Tomatoes

By: José B. Alvarez and Carin-Isabel Knoop
  • Format:Print
  • | Language:English
  • | Pages:27
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Abstract

Lipman, the largest open field fresh tomato grower and marketer in the United States, has been successfully pursuing an aggressive strategy of acquisitions over the last several years. End-market consolidation in the retail space has driven vertical integration in the extremely competitive fresh tomato business, where farm gate prices have not changed in 30 years. The company is facing pressure from climate change, alternative uses for farmland, and a transition to the next generation of family ownership of the business.

Keywords

Tomatoes; Fresh Produce; Vertical Integration; Agribusiness; Agriculture and Agribusiness Industry; United States; Cuba; Central America

Citation

Alvarez, José B., and Carin-Isabel Knoop. "Lipman: Vertical Integration in Fresh Tomatoes." Harvard Business School Case 516-053, November 2015. (Revised February 2016.)
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About The Author

Jose B. Alvarez

Marketing
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Related Work

    • January 2016 (Revised March 2016)
    • Faculty Research

    The Promise of Agriculture in the Republic of Cuba

    By: Jose B. Alvarez, Andrew Otazo and Carin-Isabel Knoop
    • November 2015 (Revised February 2016)
    • Faculty Research

    Lipman: Vertical Integration in Fresh Tomatoes

    By: José B. Alvarez and Carin-Isabel Knoop
Related Work
  • The Promise of Agriculture in the Republic of Cuba By: Jose B. Alvarez, Andrew Otazo and Carin-Isabel Knoop
  • Lipman: Vertical Integration in Fresh Tomatoes By: José B. Alvarez and Carin-Isabel Knoop
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