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  • November 2015
  • Case
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Rubicon Global

By: William A. Sahlman and Hunter Ashmore
  • Format:Print
  • | Language:English
  • | Pages:25
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Abstract

The case describes Rubicon Global, a startup that aimed to disrupt the waste management industry. The company started with a bold idea: create a cloud-based, full-service waste management company providing low-cost, highly efficient, and environmentally friendly service anywhere in the country through a national network of independent waste haulers and recyclers. A player in the sharing economy, Rubicon was developing an on-demand mobile application that did for waste management what Uber had done for taxi service.
Rubicon had made great progress since introducing its service. They had signed up large multi-national customers and had a number of large potential contracts in the negotiation phase. The team needed more capital to build out the network and technology platform. Management and the board had to make a number of critical decisions: how much should the company raise, for what purpose, from whom, and on what terms?

Keywords

Entrepreneurial Finance; Rubicon; Rubicon Global; Waste Management; Startups; Disruptive Technology; Technological Innovation; Disruptive Innovation; Market Entry and Exit; Entrepreneurship; Wastes and Waste Processing; Business Startups; Corporate Finance; Service Industry

Citation

Sahlman, William A., and Hunter Ashmore. "Rubicon Global." Harvard Business School Case 816-015, November 2015.
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About The Author

William A. Sahlman

Entrepreneurial Management
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