Faculty & Research
Publications
Publications
  • 2015
  • Chapter
  • The Cambridge Handbook of Consumer Psychology

The Consumer Psychology of Online Privacy: Insights and Opportunities from Behavioral Decision Theory

By: Leslie K. John
  • Format:Print
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Citation

John, Leslie K. "The Consumer Psychology of Online Privacy: Insights and Opportunities from Behavioral Decision Theory." In The Cambridge Handbook of Consumer Psychology, edited by Michael I. Norton, Derek D. Rucker, and Cait Lamberton. New York: Cambridge University Press, 2015.

About The Author

Leslie K. John

Negotiation, Organizations & Markets
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