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  • 2015
  • Chapter
  • The Cambridge Handbook of Consumer Psychology

The Consumer Psychology of Online Privacy: Insights and Opportunities from Behavioral Decision Theory

By: Leslie K. John
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Citation

John, Leslie K. "The Consumer Psychology of Online Privacy: Insights and Opportunities from Behavioral Decision Theory." In The Cambridge Handbook of Consumer Psychology, edited by Michael I. Norton, Derek D. Rucker, and Cait Lamberton. New York: Cambridge University Press, 2015.
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About The Author

Leslie K. John

Negotiation, Organizations & Markets
→More Publications

More from the Author

    • November 2022
    • Psychological Science

    Opportunity Neglect: An Aversion to Low-probability Gains

    By: Emily Prinsloo, Kate Barasz, Leslie K. John and Michael I. Norton
    • August 2022
    • Journal of Marketing Research (JMR)

    The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices

    By: Aaron R. Brough, David A. Norton, Shannon L. Sciarappa and Leslie K. John
    • March 2022
    • Marketing Letters

    When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms

    By: Elizabeth A. Keenan, Anne V. Wilson and Leslie K. John
More from the Author
  • Opportunity Neglect: An Aversion to Low-probability Gains By: Emily Prinsloo, Kate Barasz, Leslie K. John and Michael I. Norton
  • The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices By: Aaron R. Brough, David A. Norton, Shannon L. Sciarappa and Leslie K. John
  • When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms By: Elizabeth A. Keenan, Anne V. Wilson and Leslie K. John
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