Publications
Publications
- March 2017
- HBS Case Collection
From mHealth Hackathon to Reality: Diabetes Care
By: Kevin Schulman and Curry Cheek
Abstract
This case explores the development of a business plan for a mobile health application for diabetes care. The case depicts a student team excited about the opportunity to improve the care of patients with diabetes by contracting an app. They go through a rigorous evaluation of the FDA regulations, the existing market, and potential commercial competitors to try and identify a market opportunity. Since diabetes care involves behavior change, the case then moves to an exploration to concepts from behavioral economics that could help build a sustainable platform for the app. In the end, the case questions ask the team to decide on a basic business and financing strategy if they want to go forward or offers them the opportunity to “fail-fast” by quitting at this stage.
Keywords
Innovation; Mobile Health Technologies; Health Care; Health Care Industry; Behavioral Economics; Applications and Software; Health Care and Treatment; Mobile and Wireless Technology; Innovation and Invention; Health Industry; Telecommunications Industry
Citation
Schulman, Kevin, and Curry Cheek. "From mHealth Hackathon to Reality: Diabetes Care." Harvard Business School Case 317-105, March 2017.