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  • November 2015 (Revised April 2018)
  • Case
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Flipkart (A): Transitioning to a Marketplace Model

By: Das Narayandas, Sunil Gupta and Rachna Tahilyani
  • Format:Print
  • | Language:English
  • | Pages:15
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Abstract

In 2015, Sachin and Binny Bansal, co-founders of India’s largest e-commerce company, are wondering if it is time to move from a hybrid model to a full marketplace. While Amazon runs a hybrid model, Alibaba operates a marketplace. In addition, Flipkart has been losing money since its inception and there was growing concerns among investors to see a clear path to profitability.

Keywords

Marketplaces; Online Retail; Digital Platforms; Internet and the Web; Business Model; Growth and Development Strategy; Emerging Markets; E-commerce; Retail Industry; India

Citation

Narayandas, Das, Sunil Gupta, and Rachna Tahilyani. "Flipkart (A): Transitioning to a Marketplace Model." Harvard Business School Case 516-017, November 2015. (Revised April 2018.)
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About The Authors

Das Narayandas

Marketing
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Sunil Gupta

Marketing
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Related Work

    • April 2016
    • Faculty Research

    Flipkart: Transitioning to a Marketplace Model

    By: Sunil Gupta and Das Narayandas
    • April 2018
    • Faculty Research

    Flipkart (B): The Ongoing Battle for India's E-Commerce Market

    By: Sunil Gupta, Das Narayandas and Rachna Tahilyani
    • November 2015 (Revised April 2018)
    • Faculty Research

    Flipkart (A): Transitioning to a Marketplace Model

    By: Das Narayandas, Sunil Gupta and Rachna Tahilyani
Related Work
  • Flipkart: Transitioning to a Marketplace Model By: Sunil Gupta and Das Narayandas
  • Flipkart (B): The Ongoing Battle for India's E-Commerce Market By: Sunil Gupta, Das Narayandas and Rachna Tahilyani
  • Flipkart (A): Transitioning to a Marketplace Model By: Das Narayandas, Sunil Gupta and Rachna Tahilyani
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