Publications
Publications
- October 2015
- HBS Case Collection
Bigbelly
By: Mitch Weiss and Christine Snively
Abstract
To accelerate Bigbelly's sales growth and its "smart cities" positioning, its CEO planned to shift his company from equipment sales to a subscription service. Jack Kutner hoped to re-position Bigbelly's solar-powered trash compacting stations beyond trash and recycling and use them also to provide public space Wi-Fi, advertising, and urban intelligence sensors. "One year from now we will no longer sell any machines," Kutner planned to tell the company's board of directors. Would they buy his subscription-only pitch? And if they did, would Bigbelly's still-reluctant purchasers?
Keywords
Public Entrepreneurship; Smart Cities; Government Innovation; Internet Of Things; IoT; Anything As A Service; Platform As A Service; Infrastructure As A Service; PaaS; Xaas; Bigbelly; Jack Kutner; B2G; Civic Innovation; City Innovation; Government Technology; Govtech; Civic Technology; Entrepreneurship; Sales; Innovation and Invention; Information Technology Industry; Public Administration Industry; Telecommunications Industry; Web Services Industry; Industrial Products Industry; Massachusetts; United States; Boston; Chicago; Philadelphia; New York (city, NY)
Citation
Weiss, Mitch, and Christine Snively. "Bigbelly." Harvard Business School Case 816-005, October 2015.