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Publications
  • 2016
  • Article
  • Behavioral and Brain Sciences

Vicarious Contagion Decreases Differentiation—and Comes with Costs

By: Ovul Sezer and Michael I. Norton
  • Format:Print
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Abstract

Baumeister et al. propose that individual differentiation is a crucial determinant of group success. We apply their model to processes lying in between the individual and the group—vicarious processes. We review literature in four domains—attitudes, emotions, moral behavior, and self-regulation—showing that group identification can lead to vicarious contagion, reducing individual differentiation and inducing negative consequences.

Keywords

Moral Sensibility; Behavior; Groups and Teams; Attitudes; Emotions

Citation

Sezer, Ovul, and Michael I. Norton. "Vicarious Contagion Decreases Differentiation—and Comes with Costs." Behavioral and Brain Sciences 39 (2016): e162.

About The Author

Michael I. Norton

Negotiation, Organizations & Markets
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