Publications
Publications
- October 2015 (Revised February 2016)
- HBS Case Collection
Comcast Corporation
Abstract
In March 2015, Richard Plepler, the CEO of Home Box Office (HBO) announced the company's new 'over the top,' or OTT service, HBO Now, that consumers could stream online for a monthly fee of $14.99 without paying for a cable subscription. Soon, CBS followed and announced its own OTT version for $5.99 a month. Why were HBO and CBS doing this? Was this the beginning of the unbundling of TV? And how should Comcast respond to these changes?
Keywords
Citation
Gupta, Sunil, Henry McGee, and Felix Oberholzer-Gee. "Comcast Corporation." Harvard Business School Teaching Note 516-048, October 2015. (Revised February 2016.)