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  • October 2015 (Revised February 2016)
  • Teaching Note
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Comcast Corporation

By: Sunil Gupta, Henry McGee and Felix Oberholzer-Gee
  • Format:Print
  • | Language:English
  • | Pages:12
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Abstract

In March 2015, Richard Plepler, the CEO of Home Box Office (HBO) announced the company's new 'over the top,' or OTT service, HBO Now, that consumers could stream online for a monthly fee of $14.99 without paying for a cable subscription. Soon, CBS followed and announced its own OTT version for $5.99 a month. Why were HBO and CBS doing this? Was this the beginning of the unbundling of TV? And how should Comcast respond to these changes?

Keywords

Television Industry; Television; Marketing; Television Entertainment; Telecommunications Industry

Citation

Gupta, Sunil, Henry McGee, and Felix Oberholzer-Gee. "Comcast Corporation." Harvard Business School Teaching Note 516-048, October 2015. (Revised February 2016.)
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About The Authors

Sunil Gupta

Marketing
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Henry W. McGee

Entrepreneurial Management
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Felix Oberholzer-Gee

Strategy
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Related Work

    • October 2015 (Revised February 2016)
    • Faculty Research

    Comcast Corporation

    By: Sunil Gupta, Henry McGee and Felix Oberholzer-Gee
Related Work
  • Comcast Corporation By: Sunil Gupta, Henry McGee and Felix Oberholzer-Gee
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