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  • October 2015
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Facebook: The First Ten Years

By: Shane Greenstein, Marco Iansiti and Christine Snively
  • Format:Print
  • | Language:English
  • | Pages:15
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Abstract

Facebook celebrated its ten year anniversary in February 2014. Over the past decade it has grown into the largest social network in the world with one billion users. After filing an IPO in 2012 at a $104 billion valuation (the third largest IPO in U.S. history), the stock price steadily declined, but recovered after the company implemented an effective advertising strategy. Facebook worked to maintain its "hacker ethos" and remain nimble as it matured. The company was worth close to $200 billion. Could this kind of value sustain itself for years to come?

Keywords

Social Networks; Technology; Facebook; Entrepreneurship; Profit; Open Source Distribution; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Social Media; Information Technology Industry

Citation

Greenstein, Shane, Marco Iansiti, and Christine Snively. "Facebook: The First Ten Years." Harvard Business School Case 616-012, October 2015. (More Info.)
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About The Authors

Shane M. Greenstein

Technology and Operations Management
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Marco Iansiti

Technology and Operations Management
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More from the Authors
  • Hugging Face: Serving AI on a Platform By: Shane Greenstein, Daniel Yue, Kerry Herman and Sarah Gulick
  • Creating a Platform for Costless Personalization in Clothing By: Shane Greenstein
  • Data Privacy in Practice at LinkedIn By: Iavor Bojinov, Marco Iansiti and Seth Neel
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