Publications
Publications
  • February 1996
  • Case
  • HBS Case Collection

Chadwick, Inc.: The Balanced Scorecard (Abridged)

By: Robert S. Kaplan
  • Format:Print
  • | Language:English
  • | Pages:4
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Abstract

The pharmaceutical division of a diversified company has been asked to develop a Balanced Scorecard. Research and development projects take about ten years to bring a new product to the marketplace and the division depends on good relations and active feedback from its customers for continued success. But currently, the division is evaluated by meeting monthly financial objectives. This case describes an early and less-than-successful attempt to develop a Balanced Scorecard encompassing financial, customer, internal process, and innovation perspectives.

Keywords

Balanced Scorecard; Research and Development; Product Launch; Commercialization; Consumer Behavior; Customer Focus and Relationships; Performance Evaluation; Pharmaceutical Industry

Citation

Kaplan, Robert S. "Chadwick, Inc.: The Balanced Scorecard (Abridged)." Harvard Business School Case 196-124, February 1996.

About The Author

Robert S. Kaplan

Accounting and Management
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