Publications
Publications
- 2000
- The Blackwell Handbook of Principles of Organizational Behavior
Lead Organizational Change by Creating Dissatisfaction and Realigning the Organization with New Competitive Realities
By: Michael Beer and Edwin Locke
Citation
Beer, Michael, and Edwin Locke. "Lead Organizational Change by Creating Dissatisfaction and Realigning the Organization with New Competitive Realities." Chap. 26 in The Blackwell Handbook of Principles of Organizational Behavior, edited by Edwin A. Locke. Blackwell Publishers, 2000.