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  • October 2015 (Revised September 2016)
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The Transformation of Mudo

By: Anthony J. Mayo, Esel Çekin and Çiğdem Çelik
  • Format:Print
  • | Language:English
  • | Pages:25
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Abstract

After 16 years in management consulting, Barış Karakullukçu left to become the CEO of Mudo in 2012, one of the best-known names in Turkey's retail industry. She was tasked with leading Mudo's transition from a family business to a more institutionalized, corporate structure and ensuring a smooth handover of the company from the first- to the second-generation owner. As CEO, she makes a series of difficult decisions to transform the company. She develops a new performance management system, reengineers most of the operations, and replaces 80% of the management team including several C-level executives. Two years later, the impact on operations is positive; however, the company's profitability continues to struggle. Karakullukçu must decide how best to move forward. While the founder seeks rapid and opportunistic growth, Karakullukçu believes that the company should stabilize its cost structure and limit expansion plans.

Keywords

Leadership; Management Challenges; Emerging Market; Retail; Second-generation; Operational Efficiency; Performance Management; Corporate Culture; Growth; Leading Change; Family Business; Organizational Culture; Emerging Markets; Family Ownership; Transformation; Performance Improvement; Growth and Development Strategy; Retail Industry; Turkey

Citation

Mayo, Anthony J., Esel Çekin, and Çiğdem Çelik. "The Transformation of Mudo." Harvard Business School Case 416-015, October 2015. (Revised September 2016.)
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About The Author

Anthony Mayo

Organizational Behavior
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Related Work

    • June 2016
    • Faculty Research

    The Transformation of Mudo

    By: Anthony J. Mayo
    • October 2015 (Revised September 2016)
    • Faculty Research

    The Transformation of Mudo

    By: Anthony J. Mayo, Esel Çekin and Çiğdem Çelik
Related Work
  • The Transformation of Mudo By: Anthony J. Mayo
  • The Transformation of Mudo By: Anthony J. Mayo, Esel Çekin and Çiğdem Çelik
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