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FIELD 2: Situation Analysis

By: Jill Avery
  • Format:Print
  • | Language:English
  • | Pages:6
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Abstract

In this note, we present a method, the 5 C's Analysis, for collecting and analyzing information about the internal and external environments that firms face. This analysis will enable you to develop design ideas for a new product or service for your Global Partner that meet the needs of local customers, take into account the local context, leverage the capabilities of the company and its collaborators, and provide a sustainable advantage versus competitors.

Keywords

Design Thinking; Innovation; Market Research; Marketing; Customers

Citation

Avery, Jill. "FIELD 2: Situation Analysis." Harvard Business School Technical Note 316-081, September 2015.

About The Author

Jill J. Avery

Marketing
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