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Luca de Meo Speaks at Harvard Business School

By: Linda A. Hill
  • Format:Video
  • | Language:English
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Abstract

A video supplement to the HBS case study entitled "Luca de Meo at Volkswagen Group." De Meo, Member of the Board at Audi AG and the former Chief Marketing Officer of Volkswagen Group, speaks about leading innovation and the automotive industry. Recorded at Harvard Business School in October 2013.

Keywords

Innovation; Innovation and Invention; Marketing; Leadership; Auto Industry; Germany

Citation

Hill, Linda A. "Luca de Meo Speaks at Harvard Business School." Harvard Business School Multimedia/Video Supplement 416-702, September 2015.

About The Author

Linda A. Hill

Organizational Behavior
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