Publications
Publications
- September 2015
- HBS Case Collection
Luca de Meo Speaks at Harvard Business School
By: Linda A. Hill
Abstract
A video supplement to the HBS case study entitled "Luca de Meo at Volkswagen Group." De Meo, Member of the Board at Audi AG and the former Chief Marketing Officer of Volkswagen Group, speaks about leading innovation and the automotive industry. Recorded at Harvard Business School in October 2013.
Keywords
Innovation; Auto Industry; Marketing; Leadership; Innovation And Invention; Marketing; Leadership; Auto Industry; Germany
Citation
Hill, Linda A. "Luca de Meo Speaks at Harvard Business School." Harvard Business School Multimedia/Video Supplement 416-702, September 2015.
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