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Book 2013 Porte à porte: Reconquérir la démocratie sur le terrain |
From January to May 2012, campaign activists supporting François Hollande knocked at five millions doors, making this door-to-door effort the largest in Europe to date. This project was formed by Guillaume Liégey, Arthur Muller, and Vincent Pons, who had met at the universities of Harvard and MIT and had observed the tools and campaign techniques used by the 2008 Obama campaign. The 2012 Hollande campaign that they piloted showed that the American method is effective, and it brings an enlightening perspective on the dysfunction of our democracy. How can rising abstention be curbed? Why do ethnic minorities vote less than other citizens? How important are obstacles to registration? This book combines political science and field experience to address these questions and to offer a glimpse of modern, state-of-the-art political mobilization.
Keywords: Strategy; Political Elections; United States; Europe;
Liégey, Guillaume, Arthur Muller, and Vincent Pons. Porte à porte: Reconquérir la démocratie sur le terrain. Calmann-Lévy, 2013, French ed.
