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  • March 1998 (Revised July 2001)
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Haier Group, The (A)

By: Lynn S. Paine and Robert J. Crawford
  • Format:Print
  • | Language:English
  • | Pages:25
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Abstract

Zhang Ruimin, founder and CEO of China's Haier Group, must decide whether to acquire Red Star Electric Appliance Co., an insolvent local manufacturer of washing machines. Although Haier, slated to become one of China's first global brand names, has successfully turned around other failing enterprises by infusing its distinctive culture and management style, it is not clear whether that approach will work at Red Star. Both Haier and Red Star are "collective enterprises."

Keywords

Acquisition; Business or Company Management; Organizational Change and Adaptation; Organizational Culture; Success; Consumer Products Industry; China

Citation

Paine, Lynn S., and Robert J. Crawford. "Haier Group, The (A)." Harvard Business School Case 398-101, March 1998. (Revised July 2001.)
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About The Author

Lynn S. Paine

General Management
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