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  • September 2015 (Revised June 2018)
  • Case
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Macy's: Evolution in the Sunshine State

By: Boris Groysberg, Das Narayandas, Benson P. Shapiro and Sarah L. Abbott
  • Format:Print
  • | Language:English
  • | Pages:28
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Abstract

In 2009, Lee O'Rourke was promoted to district vice president in charge of Macy's newly created North Florida district. This district consisted of 11 stores located in the greater Orlando area and in the east coast towns of Daytona, Melbourne, Merritt Island, and Vero Beach. The performance of these stores had lagged in recent years, and O'Rourke was charged with building a cross-functional district team to support these stores and with improving their overall performance. O'Rourke and her team were able to drive almost immediate improvement in the district's sales growth and profitability and in other key areas such as customer service scores. How can O'Rourke ensure that these stores continue to perform well going forward?

Keywords

Human Capital; Managing Performance; Retail; Organization; Change Management; Leadership; Leadership Style; Leading Change; Marketing; Marketing Strategy; Management; Organizational Change and Adaptation; Performance Improvement; Retail Industry; United States

Citation

Groysberg, Boris, Das Narayandas, Benson P. Shapiro, and Sarah L. Abbott. "Macy's: Evolution in the Sunshine State." Harvard Business School Case 416-018, September 2015. (Revised June 2018.)
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About The Authors

Boris Groysberg

Organizational Behavior
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Das Narayandas

Marketing
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Benson P. Shapiro

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Related Work

    • September 2015 (Revised June 2018)
    • Faculty Research

    Macy's: Evolution in the Sunshine State

    By: Boris Groysberg, Das Narayandas, Benson P. Shapiro and Sarah L. Abbott
    • June 2018
    • Faculty Research

    Macy's: Evolution in the Sunshine State

    By: Boris Groysberg, Das Narayandas, Benson P. Shapiro and Olivia Hull
Related Work
  • Macy's: Evolution in the Sunshine State By: Boris Groysberg, Das Narayandas, Benson P. Shapiro and Sarah L. Abbott
  • Macy's: Evolution in the Sunshine State By: Boris Groysberg, Das Narayandas, Benson P. Shapiro and Olivia Hull
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