Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • August 2015
  • Case
  • HBS Case Collection

Yabbly (A)

By: Shikhar Ghosh and Christopher Payton
  • Format:Print
  • | Language:English
  • | Pages:9
ShareBar

Abstract

In November 2013, with less than 10 months of cash on hand, Tom Leung, the founder and CEO of Yabbly, must decide where to focus his resources. His startup, a question-and-answer application for shopping decisions, had benefited from a strong showing at the SXSW Accelerator competition and had a dedicated and engaged user base. However, Leung knew that the current growth trajectory would not lead them to the milestones needed to receive an additional round of financing. Leung must decide whether to continue pursuing user acquisition experiments, explore other product ideas, or begin searching for a potential acquirer to achieve a "soft landing" for his team and his investors.

Keywords

Startup; Mobile; Online Product Reviews; Consumer Products; Business Model; Business Plan; Business Startups; Entrepreneurship; Innovation Strategy; Mobile and Wireless Technology; Internet and the Web; North America; United States; Washington (state, US); Seattle

Citation

Ghosh, Shikhar, and Christopher Payton. "Yabbly (A)." Harvard Business School Case 816-030, August 2015.
  • Educators
  • Purchase

About The Author

Shikhar Ghosh

Entrepreneurial Management
→More Publications

More from the Authors

    • January 2023
    • Faculty Research

    Replika: Embodying AI

    By: Shikhar Ghosh, Shweta Bagai and Marilyn Morgan Westner
    • December 2022
    • Faculty Research

    The Russian Thumb on the American Electoral Scale: Russian Hacking of the 2016 U.S. Election

    By: Shikhar Ghosh
    • September 2022
    • Faculty Research

    Audrey Tang: Creating a Digital Democracy

    By: Shikhar Ghosh and Shweta Bagai
More from the Authors
  • Replika: Embodying AI By: Shikhar Ghosh, Shweta Bagai and Marilyn Morgan Westner
  • The Russian Thumb on the American Electoral Scale: Russian Hacking of the 2016 U.S. Election By: Shikhar Ghosh
  • Audrey Tang: Creating a Digital Democracy By: Shikhar Ghosh and Shweta Bagai
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College