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  • August 2015 (Revised June 2019)
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Shonda Rhimes' ShondaLand

By: Anita Elberse and Henry McGee
  • Format:Print
  • | Language:English
  • | Pages:28
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Abstract

In January 2015, superstar television creator Shonda Rhimes, whose production company ShondaLand dominates American television's most competitive and lucrative night with three shows in primetime on network ABC's Thursday night, is plotting the future. One challenge she faces is to, as she put it, "solve the problem of writing and producing serialized dramas for broadcast network television." What changes could she propose to ABC to make the creative process more manageable? A second challenge is to figure out how to further expand ShondaLand. How could Rhimes best build her portfolio and further cement ShondaLand's place in television history?

Keywords

Entertainment; Television; Broadcasting; Creative Industries; Television Industry; Product Portfolio Management; Superstar; Talent Management; Television Entertainment; Media; Creativity; Marketing; Talent and Talent Management; Personal Development and Career; Media and Broadcasting Industry; United States

Citation

Elberse, Anita, and Henry McGee. "Shonda Rhimes' ShondaLand." Harvard Business School Case 516-026, August 2015. (Revised June 2019.)
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About The Authors

Anita Elberse

Marketing
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Henry W. McGee

Entrepreneurial Management
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Related Work

    • March 2016
    • Faculty Research

    Shonda Rhimes' ShondaLand

    By: Anita Elberse
    • August 2015 (Revised June 2019)
    • Faculty Research

    Shonda Rhimes' ShondaLand

    By: Anita Elberse and Henry McGee
Related Work
  • Shonda Rhimes' ShondaLand By: Anita Elberse
  • Shonda Rhimes' ShondaLand By: Anita Elberse and Henry McGee
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