Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • Article
  • Harvard Business Review

Case Study: Can Retailers Win Back Shoppers Who Browse then Buy Online?

By: Thales S. Teixeira and Sunil Gupta
  • Format:Print
ShareBar

Abstract

This case study discusses the options that brick-and-mortar retailers can use to combat the negative consequences of 'showrooming.'

Keywords

Showrooming; E-commerce; Retail Industry

Citation

Teixeira, Thales S., and Sunil Gupta. "Case Study: Can Retailers Win Back Shoppers Who Browse then Buy Online?" Harvard Business Review 93, no. 9 (September 2015).
  • Read Now

About The Author

Sunil Gupta

Marketing
→More Publications

More from the Authors

    • March 2023
    • Faculty Research

    Best Buy: Renew Blue (C)

    By: Sunil Gupta, Dave Habeeb and Amram Migdal
    • March 2023
    • Faculty Research

    Best Buy: Renew Blue (B)

    By: Sunil Gupta, Dave Habeeb and Amram Migdal
    • March 2023
    • Faculty Research

    Best Buy: Renew Blue (A)

    By: Sunil Gupta, Dave Habeeb and Amram Migdal
More from the Authors
  • Best Buy: Renew Blue (C) By: Sunil Gupta, Dave Habeeb and Amram Migdal
  • Best Buy: Renew Blue (B) By: Sunil Gupta, Dave Habeeb and Amram Migdal
  • Best Buy: Renew Blue (A) By: Sunil Gupta, Dave Habeeb and Amram Migdal
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College