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Case Study: Can Retailers Win Back Shoppers Who Browse then Buy Online?

By: Thales S. Teixeira and Sunil Gupta
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Abstract

This case study discusses the options that brick-and-mortar retailers can use to combat the negative consequences of 'showrooming.'

Keywords

Showrooming; E-commerce; Retail Industry

Citation

Teixeira, Thales S., and Sunil Gupta. "Case Study: Can Retailers Win Back Shoppers Who Browse then Buy Online?" Harvard Business Review 93, no. 9 (September 2015).

About The Author

Sunil Gupta

Marketing
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