Publications
Publications
- Harvard Business Review
Case Study: Can Retailers Win Back Shoppers Who Browse then Buy Online?
By: Thales S. Teixeira and Sunil Gupta
Abstract
This case study discusses the options that brick-and-mortar retailers can use to combat the negative consequences of 'showrooming.'
Keywords
Citation
Teixeira, Thales S., and Sunil Gupta. "Case Study: Can Retailers Win Back Shoppers Who Browse then Buy Online?" Harvard Business Review 93, no. 9 (September 2015).
About The Author
