Faculty & Research
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Publications
  • June 22, 2015
  • Article
  • Harvard Business Review (website)

Is Programmatic Advertising the Future of Marketing?

By: Jeffrey F. Rayport
  • Format:Electronic
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Keywords

Marketing

Citation

Rayport, Jeffrey F. "Is Programmatic Advertising the Future of Marketing?" Harvard Business Review (website) (June 22, 2015).

About The Author

Jeffrey F. Rayport

Entrepreneurial Management
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