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  • June 22, 2015
  • Article
  • Harvard Business Review (website)

Is Programmatic Advertising the Future of Marketing?

By: Jeffrey F. Rayport
  • Format:Electronic
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Keywords

Marketing

Citation

Rayport, Jeffrey F. "Is Programmatic Advertising the Future of Marketing?" Harvard Business Review (website) (June 22, 2015).
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About The Author

Jeffrey F. Rayport

Entrepreneurial Management
→More Publications

More from the Author

    • January 2023 (Revised April 2023)
    • Faculty Research

    Cobalt Robotics: Scaling Workplace Robotics

    By: Jeffrey F. Rayport, Nicole Tempest Keller and Kyung Keun Park
    • January 2023 (Revised March 2023)
    • Faculty Research

    OhmConnect: Energizing the Future

    By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller
    • January–February 2023
    • Harvard Business Review

    The Overlooked Key to a Successful Scale-Up

    By: Jeffrey F. Rayport, Davide Sola and Martin Kupp
More from the Author
  • Cobalt Robotics: Scaling Workplace Robotics By: Jeffrey F. Rayport, Nicole Tempest Keller and Kyung Keun Park
  • OhmConnect: Energizing the Future By: Jeffrey F. Rayport, Jennifer Fonstad and Nicole Tempest Keller
  • The Overlooked Key to a Successful Scale-Up By: Jeffrey F. Rayport, Davide Sola and Martin Kupp
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