Publications
Publications
  • March 1996 (Revised August 1996)
  • Case
  • HBS Case Collection

Open Market, Inc.: Managing in a Turbulent Environment

By: Lynda M. Applegate and Janis Lee Gogan
  • Format:Print
  • | Language:English
  • | Pages:30
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Abstract

Presents the story of Open Market, Inc., one of numerous companies formed in 1994 to engage in electronic commerce over the Internet. This case examines the company's development--its business strategy and organization evolution--as the company increased in size and gained a firm foothold in the uncertain electronic commerce.

Keywords

Business Strategy; Growth and Development; Business Startups; Internet and the Web; Change; Growth and Development Strategy; Organizations; Web Services Industry

Citation

Applegate, Lynda M., and Janis Lee Gogan. "Open Market, Inc.: Managing in a Turbulent Environment." Harvard Business School Case 196-097, March 1996. (Revised August 1996.)

About The Author

Lynda M. Applegate

Entrepreneurial Management
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