Chapter
| Wiley Encyclopedia of Management, Volume 6: International Management
|
2014
The Language of Global Management
by
Tsedal Neeley
|
Abstract
Over the last two decades, organizations seeking global expansion have been mandating an English lingua franca, or common language to facilitate global collaboration regardless of the country location of their headquarters. This article explains why stipulating a lingua franca for employees has replaced the exclusive use of language brokers. In the era of a business lingua franca, nevertheless, gives rise to the phenomenon of native and nonnative speakers. While a lingua franca can unify a nationally and linguistically diverse workforce, nascent research reveals challenging dynamics among speakers of various levels of lingua franca fluency. In-depth studies at the micro-, macro-, and meso-levels can shed important light on this nascent field of research.
Keywords: Networks;
Governance;
Technology;
Management;
Ethics;
Emerging Markets;
Innovation and Invention;