J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)

Elie  Ofek; Jose B. Alvarez; Michael  Norris

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Teaching Note | HBS Case Collection | September 2015

J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)

by Elie Ofek, Jose B. Alvarez and Michael Norris

Abstract

This teaching note is for "J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)," which tells the story of Ron Johnson's tenure as CEO of the U.S. department store J.C. Penney, his 2013 firing, and the rehiring of former CEO Myron E. "Mike" Ullman to try to fix Johnson's mistakes.

Keywords: retail; marketing; leadership; strategy; Pricing strategy; Leadership; Marketing; Strategy; Retail Industry; United States;

Language: English

Format: Print

20 pages

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Citation:

Ofek, Elie, Jose B. Alvarez, and Michael Norris. "J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)." Harvard Business School Teaching Note 516-008, September 2015.

About the Authors

Elie Ofek

T.J. Dermot Dunphy Professor of Business Administration
Co-Unit Head, Marketing

Marketing

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Jose B. Alvarez

Senior Lecturer of Business Administration

Marketing

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J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)

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