September 2015
Teaching Note
HBS Case Collection

J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)

By: Elie Ofek, Jose B. Alvarez and Michael Norris

Format:Print
| Language:English
| Pages:20

Abstract

This teaching note is for "J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)," which tells the story of Ron Johnson's tenure as CEO of the U.S. department store J.C. Penney, his 2013 firing, and the rehiring of former CEO Myron E. "Mike" Ullman to try to fix Johnson's mistakes.

Keywords

Retail; Pricing Strategy; Leadership; Marketing; Strategy; Retail Industry; United States

Citation

Ofek, Elie, Jose B. Alvarez, and Michael Norris. "J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)." Harvard Business School Teaching Note 516-008, September 2015.