J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)

Elie  Ofek; Jose B. Alvarez; Michael  Norris

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Teaching Note | HBS Case Collection | September 2015

J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)

by Elie Ofek, Jose B. Alvarez and Michael Norris

Abstract

This teaching note is for "J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)," which tells the story of Ron Johnson's tenure as CEO of the U.S. department store J.C. Penney, his 2013 firing, and the rehiring of former CEO Myron E. "Mike" Ullman to try to fix Johnson's mistakes.

Keywords: retail; marketing; leadership; strategy; Pricing strategy; Leadership; Marketing; Strategy; Retail Industry; United States;

Language: English

Format: Print

20 pages

Purchase

Citation:

Ofek, Elie, Jose B. Alvarez, and Michael Norris. "J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)." Harvard Business School Teaching Note 516-008, September 2015.

About the Authors

Elie Ofek

T.J. Dermot Dunphy Professor of Business Administration
Co-Unit Head, Marketing

Marketing

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Jose B. Alvarez

Senior Lecturer of Business Administration

Marketing

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Citation:
Ofek, Elie. "Autonomous Vehicles: Smooth or Bumpy Ride Ahead?" Harvard Business School Teaching Note 520-027, August 2019. View Details

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E. Ofek and John Masko

In 2019, Chinese smartphone maker and telecommunications empire Huawei was preparing to launch its new flagship smartphone series, the Mate 30. After years of explosive growth, the previous 18 months had been a challenge for the company. In early 2018, Huawei’s planned smartphone launch in the U.S. had failed due to pressure from regulators who cited concerns about the company facilitating Chinese spying. Over the following months, a trade war between the U.S. and China had broken out, with Huawei at its epicenter. By mid-2019, after months of U.S. pressure and restrictions, Huawei found its supply chain for computer parts and software under siege and several governments around the world threatened to ban its 5G network equipment from their countries. In this unpredictable climate, Huawei founder Ren Zhengfei and his management team had to figure out not only how to successfully launch Mate 30 phones in the upcoming fall, but how to ensure the company’s long term viability.

Keywords: Trade; Global Strategy; International Relations; National Security; Mobile Technology; Hardware; Volatility; Adaptation; Telecommunications Industry; China; United States; European Union;

Citation:
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J.C. Penney's 'Fair and Square' Strategy (Abridged), (B), and (C)

Abstract

Citation:

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