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  • July 2015 (Revised April 2016)
  • Case
  • HBS Case Collection

Lomography: Analog in a Digital World

By: John T. Gourville, Karol Misztal and Emer Moloney
  • Format:Print
  • | Language:English
  • | Pages:23
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Abstract

In spite of the world's move to digital photography, in 2013 Lomography continues to design and offer analog (film) cameras to a loyal following of artistic photographers. Now it must decide whether to stick to its traditional offerings, to expand into artistic lenses for both digital and analog cameras, and/or to expand into film and film developing. In the process, it has to decide what kind of company it wants to be.

Keywords

Positioning; Product Lines; Product Line Management; Mission and Purpose; Organizational Change and Adaptation; Technological Innovation; Brands and Branding; Fine Arts Industry; Manufacturing Industry; Technology Industry

Citation

Gourville, John T., Karol Misztal, and Emer Moloney. "Lomography: Analog in a Digital World." Harvard Business School Case 516-006, July 2015. (Revised April 2016.)
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About The Author

John T. Gourville

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Related Work

    • May 2016
    • Faculty Research

    Lomography: Analog in a Digital World

    By: John T. Gourville
    • July 2015 (Revised April 2016)
    • Faculty Research

    Lomography: Analog in a Digital World

    By: John T. Gourville, Karol Misztal and Emer Moloney
Related Work
  • Lomography: Analog in a Digital World By: John T. Gourville
  • Lomography: Analog in a Digital World By: John T. Gourville, Karol Misztal and Emer Moloney
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