Publications
Publications
- August 2015 (Revised March 2017)
- HBS Case Collection
Planters Nuts (B): The Power of the Peanut
By: Robert J. Dolan and Donald K. Ngwe
Abstract
This case picks up from the events in Planters Nuts and describes how the new management team for Planters turned the brand around in 2013 by implementing a new brand positioning accompanied by a multimillion dollar marketing campaign.
Keywords
Citation
Dolan, Robert J., and Donald K. Ngwe. "Planters Nuts (B): The Power of the Peanut." Harvard Business School Supplement 516-012, August 2015. (Revised March 2017.)