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  • 2016
  • Chapter
  • Strategy Beyond Markets

The Organization of Non-market Strategy

By: Dylan B. Minor
  • Format:Print
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Abstract

The purpose of this paper is to explore how firms organize to engage in non-market strategy. To achieve this end, we explore the organization of non-market strategy via a formal model of the firm. The model is motivated by a qualitative study of the organization of non-market strategy of 25 large, U.S. firms. We found that firms either integrate non-market strategy activities throughout the firm or create stand-alone business units that specialize in non-market strategy activities. We find that the advantage of integration over specialization is U-shaped in the importance of non-market strategy to the firm's market strategy. We identify several other factors that predict the advantage (and disadvantage) of integration over specialization. The value of this paper is that it is (to the best of our knowledge) the first to identify the factors that should cause a firm to either integrate or specialize the organization of its non-market strategy. It also develops an original typology of the organization of non-market strategy.

Keywords

Non-market Strategy; Corporate Social Responsibility; Strategy; Organizational Design; Corporate Social Responsibility and Impact

Citation

Minor, Dylan B. "The Organization of Non-market Strategy." In Strategy Beyond Markets. Vol. 34, edited by John de Figueiredo, Michael Lenox, Felix Oberholzer-Gee, and Rick Vanden Bergh, 413–436. Advances in Strategic Management. Emerald Group Publishing, 2016.

More from the Author

    • 2016
    • Faculty Research

    Workplace Design: The Good, the Bad, and the Productive

    By: Michael Housman and Dylan Minor
    • June 2016
    • Journal of Business Ethics

    Corporate Governance and Executive Compensation for Corporate Social Responsibility

    By: Bryan Hong, Zhichuan (Frank) Li and Dylan B. Minor
    • 2016
    • Faculty Research

    Executive Compensation and Environmental Harm

    By: Dylan Minor
More from the Author
  • Workplace Design: The Good, the Bad, and the Productive By: Michael Housman and Dylan Minor
  • Corporate Governance and Executive Compensation for Corporate Social Responsibility By: Bryan Hong, Zhichuan (Frank) Li and Dylan B. Minor
  • Executive Compensation and Environmental Harm By: Dylan Minor
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