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  • August 2015 (Revised February 2017)
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Bridj and the Business of Urban Mobility (A): Developing a New Model

By: Rosabeth Moss Kanter and Daniel Fox
  • Format:Print
  • | Language:English
  • | Pages:20
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Abstract

Bridj, a Boston startup that provides Big Data-powered, "pop-up" bus routes that respond to transportation demand, has been in operation for a little over a year and has recently launched service in Washington, D.C., its second market. Despite media acclaim and positive relations with a wide range of stakeholders, Bridj faces challenges controlling costs, driving adoption, and improving its technology.

Keywords

Startup; Startup Management; Big Data; Smart Transit; Stakeholder Engagement; Stakeholder Management; Urban Vehicle; Mobility; Mass Transit; Uber; Government Relations; Technological Innovation; Analytics and Data Science; Entrepreneurship; Business and Stakeholder Relations; Transportation; Business Startups; Management; Business and Government Relations; Transportation Industry; Boston; District of Columbia

Citation

Kanter, Rosabeth Moss, and Daniel Fox. "Bridj and the Business of Urban Mobility (A): Developing a New Model." Harvard Business School Case 316-025, August 2015. (Revised February 2017.)
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About The Author

Rosabeth M. Kanter

General Management
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Related Work

    • January 2017 (Revised April 2017)
    • Faculty Research

    Bridj and the Business of Urban Mobility (B): A New Model in Kansas City

    By: Rosabeth Moss Kanter and Jonathan Cohen
    • March 2016 (Revised April 2017)
    • Faculty Research

    Bridj and the Business of Urban Mobility (A): Introducing a New Model

    By: Rosabeth Moss Kanter and Jonathan Cohen
    • August 2015 (Revised February 2017)
    • Faculty Research

    Bridj and the Business of Urban Mobility (A): Developing a New Model

    By: Rosabeth Moss Kanter and Daniel Fox
Related Work
  • Bridj and the Business of Urban Mobility (B): A New Model in Kansas City By: Rosabeth Moss Kanter and Jonathan Cohen
  • Bridj and the Business of Urban Mobility (A): Introducing a New Model By: Rosabeth Moss Kanter and Jonathan Cohen
  • Bridj and the Business of Urban Mobility (A): Developing a New Model By: Rosabeth Moss Kanter and Daniel Fox
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