Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • July 2015
  • Teaching Note
  • HBS Case Collection

CJ E&M: Creating a K-Culture in the U.S.

By: Elie Ofek and Michael Norris
  • Format:Print
  • | Language:English
  • | Pages:46
ShareBar

Abstract

This teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to expose students to the topics of international marketing, leveraging event marketing as a form of communication (from organizer as well as sponsor perspectives), and devise a marketing strategy and plan for the event. The teaching note also gives ideas for how to tackle issues such as the connection between culture and consumption and how cultures spread globally.

Keywords

Global Marketing Strategy; Event Marketing; Marketing Plan; Marketing Culture; Marketing Strategy; Entertainment; Global Strategy; Culture

Citation

Ofek, Elie, and Michael Norris. "CJ E&M: Creating a K-Culture in the U.S." Harvard Business School Teaching Note 516-022, July 2015.
  • Purchase

About The Author

Elie Ofek

Marketing
→More Publications
Related Work
    ǁ
    Campus Map
    Harvard Business School
    Soldiers Field
    Boston, MA 02163
    →Map & Directions
    →More Contact Information
    • Make a Gift
    • Site Map
    • Jobs
    • Harvard University
    • Trademarks
    • Policies
    • Accessibility
    • Digital Accessibility
    Copyright © President & Fellows of Harvard College.