CJ E&M: Creating a K-Culture in the U.S.

Elie  Ofek; Michael  Norris

Teaching Note | HBS Case Collection | July 2015

CJ E&M: Creating a K-Culture in the U.S.

by Elie Ofek and Michael Norris

Abstract

This teaching note is intented to help instructors with running a class discussion for the case "CJ E&M: Creating a K-Culture in the U.S.". It contains several areas of analysis and discussion that provide guidance to instructors on how to use the case in order to expose students to the topics of international marketing, leveraging event marketing as a form of communication (from organizer as well as sponsor perspectives), and devise a marketing strategy and plan for the event. The teaching note also gives ideas for how to tackle issues such as the connection between culture and consumption and how cultures spread globally.

Keywords: Global marketing strategy; event marketing; marketing strategy; marketing plan; Marketing culture; Marketing Strategy; Entertainment; Global Strategy; Culture;

Language: English

Format: Print

46 pages

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Citation:

Ofek, Elie, and Michael Norris. "CJ E&M: Creating a K-Culture in the U.S." Harvard Business School Teaching Note 516-022, July 2015.

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CJ E&M: Creating a K-Culture in the U.S.

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