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  • 2014
  • Other Teaching and Training Material

Strategy Reading: Setting Aspirations—Mission, Vision, and Values

By: Ramon Casadesus-Masanell
  • Format:Print
  • | Language:English
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Abstract

"Setting Aspirations-Mission, Vision, and Values" introduces students to the concepts of organizational aspirations and the link to strategy. The Reading presents a framework for analyzing aspirations, discusses the differences between mission and vision, and uses industry examples to explore how mission and vision form a firm's strategy. It also addresses general misconceptions about organizational aspirations.

Citation

Casadesus-Masanell, Ramon. "Strategy Reading: Setting Aspirations—Mission, Vision, and Values." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8114, 2014.
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About The Author

Ramon Casadesus-Masanell

Strategy
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More from the Author
  • Bosch (B): Entering the Electric Bike Market By: Ramon Casadesus-Masanell, Oliver Gassmann, Felix Wortmann and Sven Jung
  • Bosch (A): Entering the Electric Bike Market? By: Ramon Casadesus-Masanell, Oliver Gassmann, Felix Wortmann and Sven Jung
  • Maestro Pizza (H): Making the Best of the Situation By: Ramon Casadesus-Masanell and Fares Khrais
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