Publications
Publications
- 2014
Strategy Reading: Setting Aspirations—Mission, Vision, and Values
Abstract
"Setting Aspirations-Mission, Vision, and Values" introduces students to the concepts of organizational aspirations and the link to strategy. The Reading presents a framework for analyzing aspirations, discusses the differences between mission and vision, and uses industry examples to explore how mission and vision form a firm's strategy. It also addresses general misconceptions about organizational aspirations.
Citation
Casadesus-Masanell, Ramon. "Strategy Reading: Setting Aspirations—Mission, Vision, and Values." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8114, 2014.
