Strategy Reading: Setting Aspirations—Mission, Vision, and Values

Ramon  Casadesus-Masanell

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Other Teaching and Training Material | 2014

Strategy Reading: Setting Aspirations—Mission, Vision, and Values

by Ramon Casadesus-Masanell

Abstract

"Setting Aspirations-Mission, Vision, and Values" introduces students to the concepts of organizational aspirations and the link to strategy. The Reading presents a framework for analyzing aspirations, discusses the differences between mission and vision, and uses industry examples to explore how mission and vision form a firm's strategy. It also addresses general misconceptions about organizational aspirations.

Language: English

Format: Print

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Citation:

Casadesus-Masanell, Ramon. "Strategy Reading: Setting Aspirations—Mission, Vision, and Values." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8114, 2014.

About the Author

Ramon Casadesus-Masanell

Herman C. Krannert Professor of Business Administration

Strategy

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Strategy Reading: Setting Aspirations—Mission, Vision, and Values

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