Publications
Publications
- 2014
Strategy Reading: Introduction to Strategy
Abstract
"Introduction to Strategy" provides a comprehensive overview of the strategy discipline and introduces the building blocks of strategy by providing overviews of fundamental conceptual frameworks. Students will learn how firms decide where to compete by exploring the business landscape and the structural forces that shape competition. This Reading will also present alternative perspectives on strategy.
This Reading includes 5 Interactive Illustrations: Porter's Forces Framework, Link between Economic Profit of U.S. Industry Groups and Porter's Forces Framework, Types of Competitive Advantage within a Specific Segment, Positioning within a Three-Dimensional Business Landscape, and Southwest Airlines' Business Model.
This Reading includes 5 Interactive Illustrations: Porter's Forces Framework, Link between Economic Profit of U.S. Industry Groups and Porter's Forces Framework, Types of Competitive Advantage within a Specific Segment, Positioning within a Three-Dimensional Business Landscape, and Southwest Airlines' Business Model.
Citation
Casadesus-Masanell, Ramon. "Strategy Reading: Introduction to Strategy." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8097, 2014.