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  • 2014
  • Other Teaching and Training Material

Strategy Reading: Introduction to Strategy

By: Ramon Casadesus-Masanell
  • Format:Print
  • | Language:English
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Abstract

"Introduction to Strategy" provides a comprehensive overview of the strategy discipline and introduces the building blocks of strategy by providing overviews of fundamental conceptual frameworks. Students will learn how firms decide where to compete by exploring the business landscape and the structural forces that shape competition. This Reading will also present alternative perspectives on strategy.
This Reading includes 5 Interactive Illustrations: Porter's Forces Framework, Link between Economic Profit of U.S. Industry Groups and Porter's Forces Framework, Types of Competitive Advantage within a Specific Segment, Positioning within a Three-Dimensional Business Landscape, and Southwest Airlines' Business Model.

Citation

Casadesus-Masanell, Ramon. "Strategy Reading: Introduction to Strategy." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8097, 2014.
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About The Author

Ramon Casadesus-Masanell

Strategy
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