Publications
Publications
- July 2015 (Revised April 2016)
- HBS Case Collection
Launching Yelp Reservations (A)
By: Michael Luca, Kevin Mohan and Patrick Rooney
Abstract
This case presents a multi-party negotiation among Yelp, current partner OpenTable, and two startups in the online restaurant reservation industry.
Keywords
Information Technology; Negotiation; Business Startups; Acquisition; Technology Industry; United States
Citation
Luca, Michael, Kevin Mohan, and Patrick Rooney. "Launching Yelp Reservations (A)." Harvard Business School Case 916-003, July 2015. (Revised April 2016.)