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  • July 2015 (Revised April 2016)
  • Case
  • HBS Case Collection

Launching Yelp Reservations (A)

By: Michael Luca, Kevin Mohan and Patrick Rooney
  • Format:Print
  • | Language:English
  • | Pages:13
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Abstract

This case presents a multi-party negotiation among Yelp, current partner OpenTable, and two startups in the online restaurant reservation industry.

Keywords

Technology; Negotiation; Business Startups; Acquisition; Technology Industry; United States

Citation

Luca, Michael, Kevin Mohan, and Patrick Rooney. "Launching Yelp Reservations (A)." Harvard Business School Case 916-003, July 2015. (Revised April 2016.)

About The Authors

Michael Luca

Negotiation, Organizations & Markets
More Publications

Kevin P. Mohan

Negotiation, Organizations & Markets
More Publications

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