Publications
Publications
- June 18, 2015
- Harvard Business Review (website)
What Makes FC Barcelona Such a Successful Business
By: Andres Hatum and Luciana Silvestri
Abstract
This article explores how FC Barcelona's identity as "more than a club" fuels the team's impressive performance on the field. We focus on the role of La Masía, the club's youth academy, to explain how a strong sense of organizational identity underlies the team's style of playing, recruitment and training strategies, shared values, and capabilities, from the ground up.
Keywords
Citation
Hatum, Andres, and Luciana Silvestri. "What Makes FC Barcelona Such a Successful Business." Harvard Business Review (website) (June 18, 2015).