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  • July 2015 (Revised July 2016)
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SF Express: From Delivery to E-Commerce

By: Feng Zhu and David Lane
  • Format:Print
  • | Language:English
  • | Pages:20
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Abstract

Shunfeng Express (SF), China's leading express delivery firm, in May 2014 opened the first 500 of several thousand Heike stores, which allowed consumers to buy and try out SF's own e-commerce offerings, in addition to other services. As an example of China's "online-to-offline" trend in e-commerce, Heike stores allowed SF to leverage its logistics and IT expertise to differentiate itself from its rivals in express delivery. As yet unclear was whether Heike stores offered consumers an irresistible value proposition.

Keywords

Shunfeng Express; Heike; Express Delivery; Alibaba; Tencent; JD.com; China; O2O; Logistics; Strategy; Service Delivery; China

Citation

Zhu, Feng, and David Lane. "SF Express: From Delivery to E-Commerce." Harvard Business School Case 616-003, July 2015. (Revised July 2016.)
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About The Author

Feng Zhu

Technology and Operations Management
→More Publications

Related Work

    • March 2020 (Revised March 2016)
    • Faculty Research

    SF Express: From Delivery to E-Commerce

    By: Feng Zhu
    • July 2015 (Revised July 2016)
    • Faculty Research

    SF Express: From Delivery to E-Commerce

    By: Feng Zhu and David Lane
Related Work
  • SF Express: From Delivery to E-Commerce By: Feng Zhu
  • SF Express: From Delivery to E-Commerce By: Feng Zhu and David Lane
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