Uber and Stakeholders: Managing a New Way of Riding

This case provides a vehicle to analyze stakeholder relations as a company grows, particularly in the context of new business models that challenge established industries. It introduces the dilemmas posed by rapid growth, new technologies, regulatory uncertainty, and the resistance of ecosystems that have developed around older industries. By following Uber's evolving relationships with various stakeholder groups, the case introduces questions about the short- and long-term wisdom of various stakeholder management strategies.