Publications
Publications
- May–June 2015
- European Business Review
Big Data: Big Deal or Big Hype?
By: Sunil Gupta
Abstract
Google Flu Trends article of November 2008 heralded a new age for big data where it is possible to leverage the vast amount of data to speak for itself, without theory or expert knowledge of the subject matter. However, in a short span the pendulum swung from big data being a big deal to becoming a big hype. As is usually the case, the truth is somewhere between these two extremes. This article highlights the potential impact of big data on business practices in three broad areas: applications, methods and infrastructure.
Keywords
Citation
Gupta, Sunil. "Big Data: Big Deal or Big Hype?" European Business Review (May–June 2015).
About The Author
