Publications
Publications
- June 2015 (Revised May 2017)
- HBS Case Collection
Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
By: John A. Quelch
Citation
Quelch, John A. "Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste." Harvard Business School Teaching Note 515-112, June 2015. (Revised May 2017.)