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  • June 2015
  • Case
  • HBS Case Collection

Ethiopia: An Emerging Market Opportunity?

By: John A. Quelch and Sunru Yong
  • Format:Print
  • | Language:English
  • | Pages:8
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Abstract

This case centers on the potential and challenges of entering an emerging market. It provides a brief overview of the Ethiopian market, market reforms and policies, and the business environment faced by foreign companies. Three multinational businesses, CareCo, ShoeCo, and MedCo, must decide whether and how to enter the Ethiopian market. Students are asked to make a recommendation for each company based on the attractiveness of the market, the factors that matter most for success, and an assessment of how this applies to the companies.

Keywords

Multinational Firms and Management; Emerging Markets; Foreign Direct Investment; Ethiopia

Citation

Quelch, John A., and Sunru Yong. "Ethiopia: An Emerging Market Opportunity?" Harvard Business School Brief Case 915-501, June 2015.
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About The Author

John A. Quelch

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Related Work

    • June 2015
    • Faculty Research

    Ethiopia: An Emerging Market Opportunity? (Brief Case)

    By: John A. Quelch and Sunru Yong
    • June 2015
    • Faculty Research

    Ethiopia: An Emerging Market Opportunitiy? Spreadsheet for Instructors (Brief Case)

    By: John A. Quelch and Sunru Yong
Related Work
  • Ethiopia: An Emerging Market Opportunity? (Brief Case) By: John A. Quelch and Sunru Yong
  • Ethiopia: An Emerging Market Opportunitiy? Spreadsheet for Instructors (Brief Case) By: John A. Quelch and Sunru Yong
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