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• Case | HBS Case Collection | November 2018

  Komatsu Komtrax: Asset Tracking Meets Demand Forecasting

  Willy Shih, Paul Hong and YoungWon Park

  Komatsu's Komtrax system started as a way of remotely monitoring and tracking equipment for the purpose of improving operational efficiency. This case follows its evolution towards other uses including demand forecasting for its sales, marketing, and production operations.

  Keywords: big data; manufacturing; manufacturing industry; data strategy; Internet of Things; Construction; Production; Data and Data Sets; Strategy; Performance Efficiency; Forecasting and Prediction; Industrial Products Industry; Construction Industry; Japan;

  Citation:

  Shih, Willy, Paul Hong, and YoungWon Park. "Komatsu Komtrax: Asset Tracking Meets Demand Forecasting." Harvard Business School Case 619-022, November 2018.  View Details

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• Module Note | October 2018

  Supply Chain Management

  Willy C. Shih

  This note on supply chain management provides background for the seven class supply chain module in the Technology & Operations Management required curriculum course taught at the Harvard Business School. This module includes four broad topics: sourcing and supply chain structure, supply chain coordination, coping with uncertain demand, and supply chain visibility.

  Keywords: supply chain information; Supply ＆ demand; supply chain industries; Supply Chain Management; Supply Chain; Manufacturing Industry; Consumer Products Industry; Food and Beverage Industry; Service Industry; United States; Asia; Europe; Japan; China;

  Citation:

  Shih, Willy C. "Supply Chain Management." Harvard Business School Module Note 619-023, October 2018.  View Details

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• Case | HBS Case Collection | August 2017 (Revised August 2018)

  Fuyao Glass America: Sourcing Decision

  Willy Shih

  In today's global economy, what are the factors that go into production location choice? This case is set in the world's second largest automotive glass producer as it expands from China into the United States. To meet a very aggressive cost target, management is faced with the alternatives of fulfilling the contract from its new Ohio factory, which can only produce above the target cost because it is still on a learning curve, or it can fulfill from its Tianjin, China, factory, which can produce below the cost target but will incur extensive shipping costs and require a far greater amount of inventory holding. This case examines a core question facing managers who want to produce physical products for world markets.

  Keywords: supply chains; supply chain; globalization; globalization of supply chain; manufacturing footprint; manufacturing industry; manufacturing; Manufacturing strategy; Global Strategy; Supply Chain; Supply Chain Management; Production; Logistics; Auto Industry; United States; China;

  Citation:

  Shih, Willy. "Fuyao Glass America: Sourcing Decision." Harvard Business School Case 618-007, August 2017. (Revised August 2018.)  View Details

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