Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
Publications
Publications
  • June 2015 (Revised August 2016)
  • Case
  • HBS Case Collection

Qualcomm Inc., 2009-2015

By: David B. Yoffie
  • Format:Print
  • | Language:English
  • | Pages:5
ShareBar

Abstract

In the years after 2009, Qualcomm navigated the wireless industry's transition from 3G to 4G, retaining its technological leadership and experiencing dramatic growth in revenue and profit. In March 2014, Qualcomm appointed a new CEO, Steve Mollenkopf, who had to contend with a rash of new challenges, ranging from new technologies and new competitors to anti-trust battles and an activist shareholder disappointed by weak stock performance. This brief case brings the analysis of Qualcomm's competitive position up to 2015, when it was preparing for the evolution to 5G, while also investing in new areas, such as IoT, automobiles, eHealth, and eEducation, despite a mixed record in diversifying beyond wireless communications technology.

Keywords

Communication Technologies; Technology; Wireless Technologies; Mobile and Wireless Technology; Strategy; Communication Technology; Competitive Strategy; Change Management; Electronics Industry; Telecommunications Industry; California

Citation

Yoffie, David B. "Qualcomm Inc., 2009-2015." Harvard Business School Case 715-467, June 2015. (Revised August 2016.)
  • Educators
  • Purchase

About The Author

David B. Yoffie

Strategy
→More Publications

Related Work

    • June 2015 (Revised August 2016)
    • Faculty Research

    Qualcomm Inc., 2009-2015

    By: David B. Yoffie
Related Work
  • Qualcomm Inc., 2009-2015 By: David B. Yoffie
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College